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CHOO
Reputation




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Reputation is a faux beauty campaign created for NARS cosmetics for Fall 2021. Inspired by the grunge movement that sparked in the late 1980s, Reputation takes the unconventionality and nonchalance of grunge culture and twists it into something more modern and relatable. With the simple act of wearing lipstick despite the rule of mandatory face masks, Reputation incites a revolution among the beauty community and reminds them that there are no rules when it comes to makeup.
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